Starting your own IT company is a worthwhile endeavor, but it can often be difficult to advertise. You will be faced with an overwhelming amount of competition, as the web is full of other similar startups. You need something that can give you a distinct advantage, a memorable feature that will never cease to impress both your customers and your niche rivals.
WordPress is the perfect place to start. Regardless of your business, it offers a free and equal opportunity for anyone that is willing to set up and account. People from across the planet come here to set up their sites and blogs, in hopes of gaining exposure. In fact, you can say that it is better than the real life market, which is often skewed towards the rich and influential. Just by having a presence here, you are advertising yourself.